Long before Craze Nails existed, this story had already begun.

From a very young age, Deborah felt a fascination for the world of nails. She spent much of her childhood with her grandparents, where her grandmother Alice, born in Costa Rica, unknowingly taught her that taking care of yourself can also be a small ritual of happiness.

Alice always had impeccable nails. Whenever the manicurist came to the house, Deborah watched every detail with complete fascination and, of course, wanted her nails done too. Although today we know that traditional nail polishes may not have been the best option for children's hands, those moments sparked a passion that never disappeared.

Over the years, that passion continued to grow until it became a true calling.

As a small tribute, one of the most special designs in the collection carries her name: Alice Wonders, inspired by the colour that has always been her favourite.

Sometimes, the best ideas are not born when you decide to start a company. They begin many years earlier, in memories that never stop accompanying you.