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PRIVACY POLICY


Last updated: 03-07-2026
This is the official and legally binding version of Craze's Privacy Policy. 

This Privacy Policy explains how Craze Beauty S.L. (“Craze”, “we”, “our”) collects, uses, shares and protects your personal data when you visit the website www.craze-nails.com, make a purchase, create an account, contact us or interact with our marketing and customer service tools, including WhatsApp Business. 

By using our Website, you accept this Privacy Policy. 


 

1. Data Controller 

Controller: Craze Beauty S.L.
Registered office: C. Moncayo 3 29018 Malaga Spain
Tax ID: B24993305

Email for privacy requests: support@craze-nails.com 

Craze does not need to appoint a Data Protection Officer at this time. All requests related to personal data are managed through the above email. 


2. Data We Collect 

We collect personal data in three ways: provided by you, automatically collected through cookies and similar technologies, and received from third parties. 

A. Data provided directly by you 

  • Name and surname 

  • Shipping and billing address 

  • Email 

  • Phone number 

  • Date of birth 

  • Account access data 

  • Order and transaction information 

  • Photos or videos sent to resolve incidents or complaints 

  • User-generated content (UGC) 

  • Public social media information when you interact with us 

  • Messages sent via WhatsApp Business 

B. Automatically collected data 

  • IP address 

  • Device information 

  • Browser type 

  • Cookies 

  • Browsing behavior 

  • Cart activity 

  • Referral site 

  • Analytical data through Google Analytics and Shopify 

C. Data from third-parties 

  • Advertising platforms (Meta, TikTok, Google) 

  • Email marketing services (Mailchimp) 

  • Social media (when you choose to interact or link) 


3. Minors and Age Limits 

  • The Website may be used from 14 years of age. 

  • To register or make purchases, you must be 18 years or older. 

  • We do not intentionally process personal data of children under 14 years of age. 

  • If we detect such data, it will be immediately deleted. 


4. Purposes and Legal Bases for Processing 

Craze processes your personal data for the following purposes and legal bases: 

A. Execution of a contract (Art. 6.1.b GDPR) 

  • Process orders and payments 

  • Manage shipping and deliveries 

  • Handle returns and refunds 

  • Customer service 

  • Fraud prevention 

B. Legitimate interest (Art. 6.1.f GDPR) 

  • Improve the Website experience and performance 

  • Analyze customer behavior 

  • Ensure platform security 

  • Detect policy abuse or fraud 

  • Optimize internal processes 

C. Legal obligation (Art. 6.1.c GDPR) 

  • Compliance with tax and accounting obligations 

  • Retention of invoices for 5 years (Spanish legislation) 

  • Response to legal or authority requests 

D. Consent (Art. 6.1.a GDPR) 

Obtained through cookie banner, forms or explicit user actions: 

  • Newsletter and promotional communications 

  • Personalized advertising 

  • Remarketing on social networks 

  • Cart reminders 

  • Promotional WhatsApp 

  • Use of non-essential cookies 

  • Analytical and performance data 

You can withdraw your consent at any time. 


5. How We Use Your Data 

We use your data to: 

  • Manage orders, payments and shipping 

  • Send order updates (email and WhatsApp) 

  • Offer personalized customer service 

  • Send marketing campaigns and promotions 

  • Create audiences for social media advertising (encrypted data) 

  • Personalize your experience 

  • Analyze website performance 

  • Manage returns, incidents and refunds 

  • Comply with legal obligations 


6. Who We Share Your Data With 

We only share your data with trusted and strictly necessary providers to offer our services. 

A. Hosting and platform 

  • Shopify (hosting, security, checkout, analytics) 

B. Payment gateways 

  • Stripe 

  • PayPal 

  • Klarna / Afterpay 

  • ShopPay 

  • Apple Pay / Google Pay 

C. Shipping services 

  • Correos 

  • DHL / UPS / FedEx (if applicable) 

D. Marketing and analytics 

  • Meta (Facebook, Instagram) 

  • TikTok 

  • Google Ads 

  • Google Analytics 

  • Mailchimp (email marketing) 

E. Communication 

  • WhatsApp Business / Meta 

  • Email servers 

F. Cloud storage 

  • Google Drive 

  • Dropbox 

G. Security and anti-fraud 

  • Shopify fraud detection systems and payment gateways 

Craze never sells your personal data. 


7. International Transfers 

Some providers (Shopify, Meta, TikTok, Google) may transfer data outside the European Economic Area. 

To ensure adequate protection we use: 

  • EU–US Data Privacy Framework 

  • Standard Contractual Clauses (SCCs) 

  • Additional technical and organizational measures 


8. Retention Periods 

We retain your data for: 

  • Order data → 5 years (legal obligation in Spain) 

  • Customer account → until you request its deletion 

  • Marketing data → until you unsubscribe 

  • Cookies → as per the Cookie Policy 

  • WhatsApp conversations → 12 months (recommended) 

  • Photos/videos sent for issues → deleted when the case is closed 


9. Your Rights (GDPR) 

You have the right to: 

  • Access your data 

  • Rectify it 

  • Delete it 

  • Limit its processing 

  • Object to processing 

  • Request portability 

  • Withdraw consent 

  • Not to be subject to automated decisions 

  • File a complaint with the AEPD (Spain) 

To exercise them: 
📧 support@craze-nails.com 

Craze may request identity verification. 


10. Cookies and Similar Technologies 

Craze uses: 

  • Essential Shopify cookies 

  • Analytical cookies 

  • Advertising cookies 

  • Meta Pixel 

  • TikTok Pixel 

  • Google Ads 

  • GDPR-compliant consent banner 

Full details can be found in our Cookie Policy. 


11. WhatsApp Business 

We use WhatsApp to: 

  • Order updates 

  • Customer service 

  • Marketing (with explicit consent only) 

Meta processes data according to its own policies. 
Craze does not use the content for marketing without permission. 


12. Security Measures 

We protect your data through: 

  • SSL and encryption 

  • Secure Shopify infrastructure 

  • Encrypted payment gateways 

  • Access control 

  • Fraud detection 

  • Regular audits 


13. Photos/Videos Submitted by Customers 

When you send us content for issues: 

  • You authorize us to process it exclusively to verify the issue. 

  • It is not used for marketing without your explicit consent. 

  • It is deleted after the case is resolved. 


14. User-Generated Content (UGC) 

If you post content on social media with our official hashtags 
(e.g.: #crazebeauty, #crazenails, etc.): 

  • You authorize us to republish it on our channels 

  • Only content from public profiles is used 

  • You can withdraw your authorization at any time 


15. Changes to This Policy 

We may occasionally update this Privacy Policy. 
The "Last updated" date indicates the current version. 


16. Contact 

For any questions or rights requests: 
📧 support@craze-nails.com